Free proposal templates
15 complete proposals — the full scope, a step-by-step timeline and the questions clients actually ask. Read them here, no signup. Every one is loaded in ClosingMoment if you want to send it as a tracked link.
Each page also covers where that kind of proposal usually goes wrong — the scope gaps that cost freelancers money after the client has signed.
Design & Build
Websites, brands and the things clients scope loosest.
- Design & BrandingWeb Design & DevelopmentMost web design proposals lose the deal in the scope section.Read the template
- Design & BrandingBrand Identity & Logo DesignLogo projects go wrong on subjective feedback with no limit attached.Read the template
- Software & DevelopmentCustom Software DevelopmentFixed-price software goes wrong when the specification is thinner than the client’s imagination.Read the template
Marketing & Growth
Retainers and campaigns, where the deliverable is a result rather than a file.
- Marketing & GrowthContent Marketing & SEO RetainerRetainers die in month three, when the client has paid twice and cannot see a ranking yet.Read the template
- Marketing & GrowthPaid Ads Management (Google & Meta)Ads clients confuse your management fee with their ad spend, and judge week one on results that need a learning period.Read the template
- Marketing & GrowthDigital Marketing Retainer (3 months)A retainer proposal fails when the client cannot tell what arrives each month.Read the template
- Social MediaSocial Media ManagementSocial media is the service most likely to expand quietly past what was priced.Read the template
Content & Media
Writing and video — priced per piece, scoped per revision.
- Writing & ContentCopywriting & Content StrategyCopywriting is the easiest service to underprice, because the client is buying words and counting them.Read the template
- Video & MediaBrand Video ProductionVideo proposals get expensive in the gap between "a video" and what the client pictured.Read the template
Consulting & Coaching
Selling your judgement rather than your output.
Specialist Services
Architecture, events, property and hiring.
- Real EstateProperty Marketing & Sale ProposalA seller comparing agents is comparing commission percentages and little else.Read the template
- RecruitmentTalent Search & PlacementHiring managers have been burned by CV spam, so a search proposal has to promise the opposite: fewer candidates, each already screened.Read the template
- Architecture & InteriorsInterior Design ProjectInterior projects overrun on site visits and supplier chasing, not on design.Read the template
- EventsFull-Service Event PlanningEvent proposals fail on one confusion: the client reads your planning fee as the cost of the event.Read the template
Knowing it was opened is worth more than the template
Every template here is ready to send from ClosingMoment. You will know the moment your client opens it, which sections they read, and how long they spent.
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