Do you check whether the logo or name is already trademarked?

No, and please don't assume anyone else quoting you does either. I design original work and I don't knowingly copy an existing mark, but I am not a trademark attorney and I do not run clearance searches. Before you adopt a name or mark commercially, have a trademark agent search it in every market you plan to trade in. It typically costs a fraction of a rebrand, and I'd rather flag it now than watch you print signage for a mark you have to abandon.

Who owns the concepts I didn't choose?

I do. You own the final selected logo outright, in full, worldwide, for any commercial use — merchandise, signage, advertising, anything — once the final invoice clears. The rejected concepts stay mine; they were explorations, not deliverables, and I may develop them for another client. If you want to buy a second concept outright, I'm happy to price it. What you can't do is use an unpaid concept, and I check.

What if none of the three concepts feel right?

Then I got the brief wrong, and the first thing I'll do is ask what specifically missed rather than defend the work. In practice this is rare because the mood board is signed off before I design. If it happens, I'll do one further set of concepts against a corrected brief at no charge. Beyond that we're usually looking at a brief that keeps moving, and I'd quote a fresh discovery round rather than keep guessing — it's more honest and it costs you less than an open-ended loop.

Why does this cost more than a logo from a marketplace or an AI tool?

A logo is the cheap part. What you're buying is a system — one mark that survives being shrunk to an app icon, embroidered on a shirt, printed in one colour on an invoice, and set against a dark background — plus the guidelines that stop it drifting the moment someone else designs your first flyer. Marketplace logos are usually a single file with no variants, no colour specifications and no usage rules, and the recurring job I get asked to do is rebuilding a brand around one. If budget is genuinely tight, buy a marketplace logo now and do this properly later. That's a reasonable sequence and I won't argue you out of it.

What happens if I pause, or cancel partway?

A pause of up to 30 days costs nothing; past that I have to release your slot. If you cancel, the deposit isn't refunded and I invoice for the stage completed. You receive the work produced up to that point, and full rights to whatever you've paid for in full — I don't hold finished paid work hostage.

What if an invoice goes unpaid, or you become unavailable?

Unpaid past its due date, work pauses and final files stay with me until it clears — you'll always get a WhatsApp message before that happens, never silence. If I become unavailable, I tell you within 24 hours and, for anything beyond a week, refer you to a designer whose work I stand behind and hand across the working files so nothing has to be redrawn. Alongside that, I keep the right to show the finished identity in my portfolio and case studies — if launch timing makes that a problem, say so before we start and I'll hold it back until you're public.

← All templatesDesign & Branding

Brand Identity & Logo Design Proposal Template

Logo projects go wrong on subjective feedback with no limit attached. This template puts a number on the concepts and the revision rounds up front, and lists exactly which files land at the end — so "can we try a few more directions?" has an agreed answer before it is asked.

Take the whole thing

The scope, deliverables, timeline and client questions — as plain text you can paste anywhere. No signup.

The scope, as written

A strong brand is the foundation of everything else you'll spend money on. I'll create a cohesive visual identity — logo, colours, typography, and the usage rules that keep it consistent — so your business looks like itself on a shopfront, an invoice, and a phone screen. Concepts, revision rounds, and ownership terms are all defined below.

How to price this work

We looked for survey-grade pricing for this kind of work across our markets — India, the UAE, the UK and Brazil — and did not find any we would stand behind. What is published is mostly agency price lists, which quote the agency, not the market. Rather than average those into a number that looks authoritative and is not, we have left this blank.

What we can tell you is how to arrive at your own number:

Start from hours, not a feeling. Estimate the work in the deliverables below, add the revision rounds you actually grant, and multiply by the day rate you need to hit your yearly target.
Add the invisible work. Calls, briefs, feedback rounds and project management are usually a third of the real time and the first thing left out of a quote.
Price the outcome where you can. What the work earns or saves the client is a better anchor than your hours — the hours are your floor, not your price.
Quote one number, then hold it. The scope below is what protects that number; discounting a vague scope is how a profitable project becomes a loss.

What's included

✓Brand discovery questionnaire + mood board for direction sign-off
✓3 distinct logo concepts, then 2 revision rounds on the one you choose — a round is one set of consolidated written feedback, not messages arriving over a week
✓Final logo in SVG, PNG and PDF, in light, dark and single-colour variants
✓Brand colour palette with HEX, RGB, CMYK and Pantone references, plus a typography system
✓Brand guidelines PDF: logo usage, clear space, minimum sizes, do and don't examples
✓Two applications of the identity to show it working in the real world — for example a business card and a social profile set
✓Not included: trademark searching or registration, licensed font purchases, stock imagery, printing, and packaging or web design — these are quoted or billed separately

Worth adding for this kind of work

+Concept count and revision rounds stated numerically, not as "until you are happy"
+Full file-format list — SVG, PNG, PDF, light and dark variants — so nobody asks for a vector six months later
+Named the one decision-maker whose sign-off ends a round, rather than the whole committee

The timeline

1Sign proposal & pay depositDay 1
A 50% deposit secures your start date and is non-refundable — it reserves design time I decline other work for. Payment details sent on WhatsApp.
2Brand questionnaire + reference gatheringDay 2
A short brief on WhatsApp covering audience, competitors and the brands you admire. Please return it within 5 days; the schedule below starts from the day it lands.
3Mood board + 3 initial conceptsWeek 1
Three genuinely different directions presented on WhatsApp with the reasoning behind each. You pick one to take forward.
4Refinement roundsWeek 2
Two rounds on the chosen direction. Consolidate your feedback with anyone else whose opinion matters before sending — split feedback from three people costs a round and rarely improves the mark.
5Final delivery + handoverWeek 3
All file formats and the guidelines PDF delivered. Final invoice sent on WhatsApp; full ownership transfers to you once it clears.
6Post-delivery questionsWeeks 3–7
For 30 days, message me on WhatsApp whenever a printer or developer asks about file formats or colour codes. Answering those is free and stops your new identity being rebuilt badly by someone else.

Where this proposal usually goes wrong

Offering unlimited revisions to win the job.
Three concepts, two rounds. Unlimited revisions do not produce a better logo, only a later invoice.
Not saying who signs off.
One named approver in the proposal. Five stakeholders with equal veto is how a two-week identity becomes three months.
Excluding brand guidelines and then delivering a logo with no usage rules.
Include the guidelines PDF. It is the deliverable that stops the client stretching the logo themselves.

Questions clients ask about this work

Do you check whether the logo or name is already trademarked?
No, and please don't assume anyone else quoting you does either. I design original work and I don't knowingly copy an existing mark, but I am not a trademark attorney and I do not run clearance searches. Before you adopt a name or mark commercially, have a trademark agent search it in every market you plan to trade in. It typically costs a fraction of a rebrand, and I'd rather flag it now than watch you print signage for a mark you have to abandon.
Who owns the concepts I didn't choose?
I do. You own the final selected logo outright, in full, worldwide, for any commercial use — merchandise, signage, advertising, anything — once the final invoice clears. The rejected concepts stay mine; they were explorations, not deliverables, and I may develop them for another client. If you want to buy a second concept outright, I'm happy to price it. What you can't do is use an unpaid concept, and I check.
What if none of the three concepts feel right?
Then I got the brief wrong, and the first thing I'll do is ask what specifically missed rather than defend the work. In practice this is rare because the mood board is signed off before I design. If it happens, I'll do one further set of concepts against a corrected brief at no charge. Beyond that we're usually looking at a brief that keeps moving, and I'd quote a fresh discovery round rather than keep guessing — it's more honest and it costs you less than an open-ended loop.
Why does this cost more than a logo from a marketplace or an AI tool?
A logo is the cheap part. What you're buying is a system — one mark that survives being shrunk to an app icon, embroidered on a shirt, printed in one colour on an invoice, and set against a dark background — plus the guidelines that stop it drifting the moment someone else designs your first flyer. Marketplace logos are usually a single file with no variants, no colour specifications and no usage rules, and the recurring job I get asked to do is rebuilding a brand around one. If budget is genuinely tight, buy a marketplace logo now and do this properly later. That's a reasonable sequence and I won't argue you out of it.
What happens if I pause, or cancel partway?
A pause of up to 30 days costs nothing; past that I have to release your slot. If you cancel, the deposit isn't refunded and I invoice for the stage completed. You receive the work produced up to that point, and full rights to whatever you've paid for in full — I don't hold finished paid work hostage.
What if an invoice goes unpaid, or you become unavailable?
Unpaid past its due date, work pauses and final files stay with me until it clears — you'll always get a WhatsApp message before that happens, never silence. If I become unavailable, I tell you within 24 hours and, for anything beyond a week, refer you to a designer whose work I stand behind and hand across the working files so nothing has to be redrawn. Alongside that, I keep the right to show the finished identity in my portfolio and case studies — if launch timing makes that a problem, say so before we start and I'll hold it back until you're public.

A template gets it written. Tracking gets it signed.

You already have the document — copy it above and send it however you like. What a copy cannot tell you is whether anyone read it. Send this same template from ClosingMoment and you will know the moment your client opens it, which sections they read, and how long they spent — so you follow up while they are still deciding.

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